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MODEL IDideogram:4.5@0
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Ideogram 4.5

Ideogram
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Ideogram 4.5 is Ideogram's image generation and editing model, built for iterative work that keeps untouched regions intact across repeated edits. It generates images from text at 1K and 2K presets, and edits a source image using up to four more images as references, with an optional mask to limit where changes land. It suits product imagery, campaign variations, interior restyling, and pose changes guided by a skeleton reference.

Ideogram 4.5

Text and design

How to use Ideogram 4.5 for designs where the words have to be right: quoting exact copy, type hierarchy, placement, dense layouts, non-Latin scripts and brand palettes.

Introduction

Most image models treat lettering as texture. They know what text looks like, not how a word is spelled, so a poster comes back with a headline that almost reads. Ideogram has built its models around the opposite: text that is spelled right and placed where you asked.

Ideogram 4.5 carries that into everything a small team ships, from event posters and product labels to listing flyers and app screens. The poster below is one prompt, with no text added afterward.

This guide covers quoting exact copy, building a type hierarchy, placing text on the layout, dense layouts, non-Latin scripts and holding a design to a brand palette.

Quoting exact copy

Put every word that must appear inside double quotes. The quotes mark the difference between copy to render and a description of the image, and they are how the model knows where one line ends and the next begins.

Every quoted string gets its own place and its own style in the prompt: the headline in a bold rounded sans-serif, the supporting line in a smaller gray weight, the button label on the button. Text that is described but not quoted, such as the page dots, is drawn as a design element rather than spelled out.

Magic Prompt rewrites the prompt before generation, so it is fair to ask what happens to the quoted strings. The two tiles below share a prompt and a seed.

Both tiles carry the three lines exactly as quoted. The rewrite left the copy alone and changed the design around it: with on, FREE DELIVERY became a tall condensed stack that fills the left half, and the code line moved under a rule. So the choice between on and off is about how much design latitude you hand over, not about the words.

Building a type hierarchy

A layout reads in order because its lines differ in size, weight and style. Describe that for each line, in the order the eye should read them.

The label has three levels, and the prompt gives each one a size, a style and a position. The flavor is the largest line because a shopper reads it first, the brand sits small above it, and the legal line is tiny and letter-spaced at the bottom. The phrase "a clear type hierarchy" tells the model the sizes are meant to contrast, not just differ.

Read the result closely, though. The flavor line was too long for the label at that size, so it wrapped onto two lines and lost its second separator on the way: "Beet · Ginger" above "Lemon". A long line in a narrow space is where a small change like that happens.

Describe type by its traits: serif or sans-serif, weight, width, capitals or lowercase, letter spacing.

Placing text on the layout

For a layout with several blocks of copy, anchor each block to a region of the page, such as the top 60% or a footer strip.

The prompt reads like a layout spec: the photo takes the top 60%, the ribbon sits in the photo's top left corner, the price and address go on the left below it, the room counts stack on the right and the agent details run along a footer. Each piece of copy is attached to a place, so none of it is left for the model to position.

Numbers and punctuation come through as written, which matters on a flyer where the price and the phone number are the two lines that cannot be wrong.

Dense layouts

Pricing tables, feature lists and UI screens pack a lot of short strings into one frame. Ideogram 4.5 handles them when the prompt is organized the way the layout is: one block per card, in reading order.

The prompt walks through the cards left to right and top to bottom, the same order they appear in. Each card gets its name, its price, its features and its button, and the highlight on the middle card is described once, where it applies.

Every string came through as written. The model also added a heading of its own, "Choose your plan", with a subline under it, because a pricing section usually has one. When the frame must hold only your copy, say so in the prompt.

Keep each string short. Plan names, prices and short feature lines render reliably, and a paragraph of body copy is better set in your own layout on top of the image.

Non-Latin scripts

Quoted copy can be in any language and any script. Paste the text in its own script, and describe its direction and style the same way you would for English.

The Japanese headline runs vertically because the prompt said so, and the Arabic copy sits on the right in a right-to-left layout. Direction is part of the design brief, and the model follows it when you write it down.

Have a native speaker check the result before it ships. The Arabic discount line above shows a different number from the ٥٠ (50) in the prompt, and nothing about it looks wrong to someone who does not read the script. The Japanese poster also gained a NEW burst that the prompt never mentioned.

Holding a brand palette

List the brand colors as hex codes in the prompt, and say the design is limited to them. The two covers below share a prompt and a seed, and only the palette line changes.

Pair each hex code with a plain color name, as the prompts above do. The code pins the exact value, and the name says in plain words what kind of color it is.

Flat vector illustration, strictly limited to this color palette:
#0B3D2E deep green, #7FB7A4 sage, #F4F1EA off-white, #C9A227 brass.

Both covers stay inside their four colors, type and illustration alike. "Strictly limited to" states the limit outright, so the four colors are the whole palette rather than a starting point.

Tips

  1. Quote every word that must appear. The quotes separate the copy from the description of the image.

  2. Give each line a size, a style and a place. A hierarchy is something you describe line by line, in reading order.

  3. Treat Magic Prompt as design latitude. Quoted copy comes through the rewrite, and what on changes is the design around it.

  4. Write dense layouts in the order they are read. One block per card or panel, left to right and top to bottom.

  5. Keep strings short and proofread them. Headlines, labels, prices and buttons render reliably. Check separators, numbers and non-Latin scripts before anything ships.

  6. Pair hex codes with color names. Add "strictly limited to" so the palette is a rule, not a suggestion.

To change or translate the text in a design after it is made, see Text and localization for Ideogram 4.5 Precise Edit.

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