Lowest cost AI video generation now on Runware

Introduction

Today we're announcing the launch of AI video generation on the Runware platform. After establishing ourselves as the fastest and most cost-effective solution for AI image generation, we're bringing that same pricing advantage to video generation at a time when most providers are charging premium rates for this emerging technology.

Video generation represents the next frontier in AI content creation, but current market pricing makes it inaccessible for most businesses and creators. While our competitors charge $0.29 to $1.40 per video generation, we're launching with prices starting at $0.14 (offering up to 62% savings) compared to industry rates. This makes professional AI video generation finally viable for real-world applications.

To celebrate this launch and help teams transition from expensive alternatives, we're also offering substantial transfer bonuses for customers moving their video generation workloads to Runware. No matter if you're already using competing video APIs or just starting to scale your first video generation project, this launch represents an opportunity to reduce your AI video costs while gaining access to leading models through our unified API platform.

What video inference delivers

Text-to-video generation forms the foundation of our video capabilities. Describe what you want to see and receive a complete video sequence. Fast and easy.

Image-guided video generation provides precise control over your video content through two approaches. Frame constraints let you upload images to anchor specific moments in your timeline. Some models support first frame constraints, others handle both first and last frames for smooth transitions, with support for multiple keyframes planned for future model releases. Reference images guide the overall video content without constraining specific frames, allowing you to incorporate visual elements, characters, objects or styles throughout the entire video sequence.

Advanced video generation features expand creative possibilities through our unified API. Beyond basic text-to-video and image-to-video generation, models support video extension for longer sequences, precise camera controls (pan, tilt, zoom), motion effects and viral templates, lip-sync capabilities for dialogue, and integration with LoRAs and ControlNet for style and compositional control. From cinematic narratives and social media content with special effects to product demonstrations with specific camera movements, our diverse model ecosystem provides specialized tools for professional video production workflows.

Available models and competitive pricing

We're launching with a comprehensive model lineup including KlingAI, Google Veo, MiniMax Hailuo, Seedance, PixVerse, and Vidu, providing diverse options for different quality requirements and creative applications. Each model brings unique strengths, from KlingAI's cinematic motion to Google Veo's realistic physics, ensuring you can choose the right tool for each project. Additional models including LTX and WAN are planned for future integration, bringing powerful open-source capabilities, competitive pricing, and unmatched speed.

Our pricing structure makes video generation accessible where it previously wasn't. Starting at $0.14 per generation, you can create dozens of videos for the cost of a single generation with premium competitors. This pricing applies to standard resolutions and durations, with transparent scaling for higher specifications across all supported models.

The cost difference is substantial. Based on our competitive analysis, you can save 10-62% compared to other providers depending on the model. For example, PixVerse costs $0.80 elsewhere but only $0.29 on our platform, a 62% savings. Even for premium models like Kling 2.1 Master, you save 34% with our $0.92 pricing versus the industry standard $1.40. These savings add up quickly for high-volume users, with some customers transferring $100,000+ in monthly video generation spend to take advantage of our rates.

Transfer bonus

To help teams transition from expensive alternatives, we're offering transfer bonuses of up to $250K for your first year for qualifying customers. This program is designed for businesses already spending significant amounts on video generation or those ready to scale their video projects.

How the transfer bonus works: We review your existing monthly usage and consider your total volume, model allocation, and any existing commitments with competitors. For example, if you're transferring approximately $100,000 in monthly usage with a 50/50 split between open source and closed source models, you'd receive a $15,000 to $20,000 monthly bonus for 12 months, totaling $180,000 to $240,000 annually.

Existing commitments are accommodated. If you have contractual obligations with current providers, we can reallocate bonus credits to maximize value during your commitment period. This flexibility ensures you can take advantage of our pricing without penalty from existing agreements.

The bonus program recognizes that video generation is becoming a core business capability, not an experimental feature. Teams building video into their products need predictable and affordable pricing to scale successfully.

Getting started with video inference

Video generation integrates through the same API patterns as our image services, with additional parameters for video-specific controls. The system uses asynchronous processing to handle the computational requirements of video generation, returning results as they complete.

Here's a basic example:

[
  {
    "taskType": "videoInference",
    "taskUUID": "46ede7b6-ad32-4223-90ae-f0aaf04c81b2",
    "deliveryMethod": "async",
    "positivePrompt": "Over-the-shoulder shot of a makeup artist applying glowing orange and red paint to a model’s face",
    "model": "klingai:5@3",
    "duration": 5,
    "width": 1920,
    "height": 1080
  }
]

[
  {
    "taskType": "videoInference",
    "taskUUID": "46ede7b6-ad32-4223-90ae-f0aaf04c81b2",
    "deliveryMethod": "async",
    "positivePrompt": "Elephant herd walking through golden grass at sunset, dust rising, wide steady shot, soft distant thunder",
    "model": "bytedance:1@1",
    "duration": 10,
    "frameImages": [
      { "inputImage": "bd1769a4-b48f-4fd8-bc88-eec984380db7" }
    ]
  }
]

[
  {
    "taskType": "getResponse",
    "taskUUID": "46ede7b6-ad32-4223-90ae-f0aaf04c81b2"
  }
]

{
  "data": [
    {
      "taskUUID": "46ede7b6-ad32-4223-90ae-f0aaf04c81b2",
      "taskType": "videoInference",
      "videoUUID": "dad24759-71fd-48b1-aafd-4619369d2fea",
      "cost": 0.924,
      "seed": 3363249065981543400,
      "videoURL": "https://vm.runware.ai/video/ws/2/vi/dad24759-71fd-48b1-aafd-4619369d2fea.mp4"
    }
  ],
  "errors": []
}

Complete documentation is available in our Video Inference API reference, including detailed parameter explanations, response handling, and integration examples. The documentation follows the same structure as our image generation docs, making it immediately familiar to existing users.

Next steps and availability

Video Inference is available now for all Runware customers. Whether you're exploring video generation for the first time or looking to reduce costs on existing video workflows, the platform is ready to handle production workloads.

Additional models and features are in active development. We're expanding our model partnerships to provide more options for different content types and use cases. Advanced frame control features, enhanced motion guidance, and video-to-video transformation capabilities are all planned for upcoming releases.

Community feedback shapes our roadmap. As teams start building with Video Inference, we're particularly interested in understanding which features provide the most value and how we can optimize the experience for different industries and applications.

The goal is simple: make AI video generation as accessible and reliable as AI image generation has become. With breakthrough pricing, flexible API, and robust infrastructure, we're building the foundation for video generation to move from experimental feature to core business capability.

Ready to start generating videos at a fraction of the cost? Check out our Video Inference documentation and join our Discord community to connect with other developers exploring the possibilities of affordable AI video generation.