Introducing FLUX.1 Kontext: Instruction-based image editing with AI

Character consistency across scenes

The model excels at maintaining character identity across completely different environments. Take a photo of someone and place them as a chef in a restaurant kitchen or as an astronaut on Mars. The facial features, expressions, and distinctive characteristics remain perfectly consistent while everything else transforms around them.

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This opens up powerful workflows for storytelling and content creation. Instead of hiring models for multiple photo shoots or spending hours in Photoshop compositing different backgrounds, you can generate entire character narratives from a single reference image.

The consistency isn't just about faces. FLUX.1 Kontext understands object identity too. A specific car, building, or product maintains its unique characteristics as you place it in different scenarios. This makes it invaluable for product marketing where you need the same item shown in multiple contexts without the expense of multiple photo shoots.

Precise object-level control

FLUX.1 Kontext understands what you're pointing at and can transport it between contexts. Take a logo and place it on a sticker. Take that sticker and apply it to a laptop. Take the laptop and position it in a coffee shop scene. Each step preserves the object's identity while naturally integrating it into the new environment with proper lighting, shadows, and perspective.

This localized semantic editing works because the model understands object boundaries and relationships within images. It doesn't just copy and paste elements. It comprehends how objects should behave in different contexts, how a sticker curves around a laptop edge, how a laptop reflects coffee shop lighting, how shadows and reflections adapt to new environments.

A rock band logo with bold gothic lettering saying "NEON STORM", electric blue and purple colors, lightning bolt accents, black background, heavy metal style

Product placement workflows become incredibly fluid with this capability. Move products through multiple scenarios without complex compositing. Brand asset management transforms when you can transport logos and graphics across different media and contexts while maintaining perfect integration. Marketing teams can visualize products in countless environments without expensive photo shoots or 3D rendering.

This process involves more than simply positioning objects in a new scene. Objects scale appropriately for their new context, adopt realistic lighting from their surroundings, and integrate with proper depth and perspective relationships. This makes FLUX.1 Kontext feel less like an editing tool and more like having the ability to naturally relocate any object into any scene where it belongs.

Superior text editing

Most AI models struggle with text because they treat it like any other visual element. They might change the font, alter the styling, or completely miss the context. FLUX.1 Kontext understands that text has meaning and maintains the original typography, effects, and positioning while making precise changes.

Update a vintage poster from "SALE" to "SOLD" and the model preserves the ornate lettering style, drop shadows, and color gradients. Change a street sign from "Main St" to "Oak Ave" and the official font, reflective properties, and mounting hardware stay identical. This typography preservation makes it perfect for localization workflows where you need to translate signage, update marketing materials, or personalize graphics without losing design integrity.

A vibrant fruit juice pouch standing upright on a glossy pastel table, surrounded by floating slices of orange, kiwi, and passionfruit, playful splashes of juice in the air, the pouch has the word ‘RUNWARE’ in large bubbly gradient letters with a soft drop shadow, warm ambient lighting and summer ad feel

A high-end GPU graphics card placed on a lit display pedestal, surrounded by glowing RGB accents and futuristic ambient lighting, the metal frame of the GPU has the word ‘RUNWARE’ in big engraved in a sleek chrome font on the side, with visible fans and detailed textures, styled like a product reveal ad

A vintage 1970s circus movie poster hanging on a wooden wall, designed in hand-painted style with retro colors and textures, the title ‘RUNWARE’ appears in large curved red and gold letters with ornamental swirls and star outlines, in the center a cheerful elephant stands on a striped ball while balancing glowing computer GPUs on its trunk, the tagline below reads ‘Step Right Up to the Impossible’ in whimsical script, with faded ticket prices and floral borders

This precision makes FLUX.1 Kontext particularly valuable for commercial workflows. E-commerce businesses update product images with different text elements, changing campaign messaging without recreating entire promotional graphics. Design agencies adapt client materials for different markets while preserving all the visual branding and design work.

Iterative editing workflows

Unlike traditional tools where each edit risks undoing previous changes, you can build complex transformations step by step. Change a stop sign to a wait sign, then flip an arrow direction, then modify building materials. Each edit builds on the previous one without losing what you've accomplished.

This iterative approach transforms how designers work. Instead of trying to describe a complex final vision in one prompt, you can explore ideas progressively. Start with a basic scene, then experiment with different lighting. Try various color schemes. Add or remove elements. Each step gives you immediate feedback, letting you course-correct without starting over.

Iteration 0

Single instruction: Replace the banana with a mango in the same position, add the word ‘FRUIT’ in uppercase white letters on the front of both wooden crates, paint the wooden crates green while keeping their structure and lighting consistent, and add silly googly eyes to every fruit in the scene.

The single complex instruction produces impressive results but sometimes mixes certain things. It might remove unintended objects (the apples behind the orange), add the "FRUIT" text to the wrong place, or miss painting the full crate. The model still performs great and many generations are perfectly usable, you just lose some control. The iterative approach gives you control at every step, letting you verify each change before building on it.

This iterative approach reshapes how people create and refine visual projects. Concept artists build complex scenes through rapid experimentation, making small adjustments until they reach the perfect composition. Marketing teams test different campaign elements while keeping brand guidelines intact. Product designers explore variations systematically, refining ideas through guided steps rather than hoping a single complex prompt delivers exactly what they need.

Style transfer and transformations

The model understands artistic styles deeply enough to transform images while preserving their essential structure. Convert a photograph to anime style and the characters remain recognizable. Transform a scene into an oil painting and the composition stays intact while gaining painterly qualities.

This intelligent style transfer works because the model separates content from presentation. It identifies what makes something look like anime versus oil painting versus pencil sketch, then applies those characteristics while keeping the underlying scene coherent.

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This opens up powerful creative workflows. Instead of creating separate artwork for different platforms, content creators can adapt the same photoshoot into anime illustrations for social media, oil paintings for print materials, and pencil sketches for storyboards. Game developers explore different art directions for the same characters without starting from scratch. Educational publishers adapt illustrations for different age groups while maintaining the core visual story.

The style consistency extends to brand adaptation scenarios. Take corporate photography and transform it to match different campaign aesthetics while keeping the core message and subjects intact. This lets brands maintain visual consistency while adapting to different platforms, audiences, or cultural contexts.

Performance and cost comparison

Speed and pricing determine what you'll actually use in practice. It doesn't matter how good a model is if it's too slow or expensive for your regular workflow.

Speed matters because instruction-based editing is inherently iterative. You make one edit, see the result, then make another. When each generation takes 30+ seconds like GPT Image-1, this back-and-forth becomes painfully slow. FLUX.1 Kontext's sub-10-second times keep you in the creative flow.

Cost adds up quickly too. Since you're making multiple edits to build up complex changes, pricing per image becomes a real consideration for regular use.

The deployment reality

Most open-source models still require serious hardware. While having access to model weights is great, actually running these models demands enterprise-grade GPUs that most people don't have. You end up needing expensive cloud instances anyway.

Some API providers come with significant limitations. Usage caps, content restrictions, geographic availability, and dependency on their specific policies. Plus you're locked into whatever pricing structure they set.

The advantage of having multiple API options is flexibility. Different providers offer different pricing, policies, and availability. You can choose based on your specific needs rather than being locked into a single platform's constraints.

Instruction verbs that work well

FLUX.1 Kontext responds best to clear action verbs. Here are the most effective ones.

For modifications: "Change", "Make", "Transform", "Convert"

• "Change the sky to sunset"
• "Make the walls brick"
• "Convert to black and white"

For additions: "Add", "Include", "Put"

• "Add sunglasses to the person"
• "Put mountains in the background"

For removals: "Remove", "Delete", "Take away"

• "Remove the person in the background"
• "Delete the text from the sign"

For replacements: "Replace", "Swap", "Substitute"

• "Replace 'OPEN' with 'CLOSED'"
• "Swap the blue car with a red truck"

For positioning: "Move", "Place", "Position"

• "Move the person to the left side"
• "Place a tree behind the house"

Simple instruction templates

These patterns work for most common editing tasks. Start with these frameworks and add more details as needed.

Object modification: "[Action] the [object] to [description]"

• "Change the car to red"
• "Make the building taller"

Text replacement: "Replace '[old text]' with '[new text]'"

• "Replace 'SALE' with 'SOLD'"

Style changes: "Convert to [style] while maintaining [what to preserve]"

• "Convert to watercolor while maintaining the composition"

Character edits: "Change the [person description] to [change] while preserving [identity features]"

• "Change the woman with blonde hair to wearing a red dress while preserving her facial features"

Start simple and be specific

FLUX.1 Kontext excels at iterative editing, not scene recreation. Instead of describing entire scenes, focus on specific changes. "Change the car color to red" tells Kontext exactly what to modify. "Make this image have a red car in it" sounds like you're asking it to recreate the entire scene with a red car, which isn't what you want.

Don't try to make five changes in one instruction. Start with the most important edit, see the result, then add the next change. This approach gives you more control and better results, especially since the model has a 512 token maximum for prompts.

• Step 1: "Change to daytime"
• Step 2: "Add people walking on the sidewalk"
• Step 3: "Make the building walls brick"

Each edit builds on the previous one while preserving what you've already accomplished.

Text editing has special rules

Use quotation marks around the specific text you want to change. This tells Kontext you're doing text replacement, not adding new text elements.

• Good: Replace "SALE" with "SOLD"
• Less effective: Change the sign to say SOLD instead of SALE

Pro tip: If you want to preserve the original styling, add "while maintaining the same font style and color". Complex or stylized fonts work better when you explicitly ask to preserve their characteristics.

Style transfer needs specific language

Name the exact style you want. "Make it artistic" is too vague. "Convert to watercolor painting" or "Transform to pencil sketch with cross-hatching" gives Kontext clear direction.

When using style references: If you have a reference image with a specific style, use prompts like "Using this style, [describe what you want to generate]". This works especially well with FLUX.1 Kontext [pro].

Composition control prevents unwanted changes

Simple background changes can accidentally move your subject. Instead of "put him on a beach", try "change the background to a beach while keeping the person in the exact same position, scale, and pose".

When you want surgical precision: Add phrases like "maintain identical subject placement" or "only replace the environment around them" to prevent unwanted repositioning.

Common troubleshooting

When editing people, avoid pronouns. Instead of saying "make her hair longer," say "make the woman with short black hair have longer hair". Kontext needs clear identity markers to maintain consistency across edits.

If Kontext changes too much: Be more explicit about what should stay the same. Add "while maintaining all other aspects of the original image" or "everything else should remain unchanged".

If character identity drifts: Use more specific descriptors and avoid broad transformation verbs. "Change the clothes to medieval armor" works better than "transform into a medieval character".

If style transfer loses important details: Describe the visual characteristics of the style you want. "Convert to oil painting with visible brushstrokes, thick paint texture, and rich color depth" preserves more scene information than just "make it an oil painting".