---
title: Ideogram 1.0 | Runware Docs
url: https://runware.ai/docs/models/ideogram-1-0
description: Ideogram 1.0 text to image with sharp typography
---
# Ideogram 1.0

Ideogram 1.0 is a text to image model that focuses on crisp typography and structured layouts. It generates clean illustrations, bold lettering, and stylized compositions with strong visual clarity. Ideal for logos, posters, and graphic design workflows.

- **ID**: `ideogram:1@1`
- **Status**: live
- **Creator**: Ideogram
- **Release Date**: February 28, 2024
- **Capabilities**: Text to Image

## Compatibility & Validation

`width` and `height` must be used together.

---

The following dimension combinations are supported:

| Configuration | Dimensions |
| --- | --- |
| `1K (10:16)` | `768x1232` |
| `1K (16:10)` | `1232x768` |
| `1K (9:16)` | `720x1280` |
| `1K (16:9)` | `1280x720` |
| `1K (3:2)` | `1152x768` |
| `1K (2:3)` | `832x1248` |
| `1K (4:3)` | `1024x768` |
| `1K (3:4)` | `768x1024` |
| `1K (1:1)` | `1024x1024` |
| `1K (1:3)` | `512x1536` |
| `1K (3:1)` | `1536x512` |

## Request Parameters

**API Options**

Platform-level options for task execution and delivery.

### [taskType](https://runware.ai/docs/models/ideogram-1-0#request-tasktype)

- **Type**: `string`
- **Required**: true
- **Value**: `imageInference`

Identifier for the type of task being performed

### [taskUUID](https://runware.ai/docs/models/ideogram-1-0#request-taskuuid)

- **Type**: `string`
- **Required**: true
- **Format**: `UUID v4`

UUID v4 identifier for tracking tasks and matching async responses. Must be unique per task.

### [outputType](https://runware.ai/docs/models/ideogram-1-0#request-outputtype)

- **Type**: `string`
- **Default**: `URL`

Image output type.

**Allowed values**: `URL` `base64Data` `dataURI`

### [outputFormat](https://runware.ai/docs/models/ideogram-1-0#request-outputformat)

- **Type**: `string`
- **Default**: `JPG`

Specifies the file format of the generated output. The available values depend on the task type and the specific model's capabilities.

- \`JPG\`: Best for photorealistic images with smaller file sizes (no transparency).
- \`PNG\`: Lossless compression, supports high quality and transparency (alpha channel).
- \`WEBP\`: Modern format providing superior compression and transparency support.

> [!NOTE]
> \*\*Transparency\*\*: If you are using features like background removal or LayerDiffuse that require transparency, you must select a format that supports an alpha channel (e.g., \`PNG\`, \`WEBP\`, \`TIFF\`). \`JPG\` does not support transparency.

**Allowed values**: `JPG` `PNG` `WEBP`

### [outputQuality](https://runware.ai/docs/models/ideogram-1-0#request-outputquality)

- **Type**: `integer`
- **Min**: `20`
- **Max**: `99`
- **Default**: `95`

Compression quality of the output. Higher values preserve quality but increase file size.

### [webhookURL](https://runware.ai/docs/models/ideogram-1-0#request-webhookurl)

- **Type**: `string`
- **Format**: `URI`

Specifies a webhook URL where JSON responses will be sent via HTTP POST when generation tasks complete. For batch requests with multiple results, each completed item triggers a separate webhook call as it becomes available.

**Learn more** (1 resource):

- [Webhooks](https://runware.ai/docs/platform/webhooks) (platform)

### [deliveryMethod](https://runware.ai/docs/models/ideogram-1-0#request-deliverymethod)

- **Type**: `string`
- **Default**: `sync`

Determines how the API delivers task results.

**Allowed values**:

- `sync` Returns complete results directly in the API response.
- `async` Returns an immediate acknowledgment with the task UUID. Poll for results using getResponse.

**Learn more** (1 resource):

- [Task Polling](https://runware.ai/docs/platform/task-polling) (platform)

### [uploadEndpoint](https://runware.ai/docs/models/ideogram-1-0#request-uploadendpoint)

- **Type**: `string`
- **Format**: `URI`

Specifies a URL where the generated content will be automatically uploaded using the HTTP PUT method. The raw binary data of the media file is sent directly as the request body. For secure uploads to cloud storage, use presigned URLs that include temporary authentication credentials.

**Common use cases:**

- **Cloud storage**: Upload directly to S3 buckets, Google Cloud Storage, or Azure Blob Storage using presigned URLs.
- **CDN integration**: Upload to content delivery networks for immediate distribution.

```text
// S3 presigned URL for secure upload
https://your-bucket.s3.amazonaws.com/generated/content.mp4?X-Amz-Signature=abc123&X-Amz-Expires=3600

// Google Cloud Storage presigned URL
https://storage.googleapis.com/your-bucket/content.jpg?X-Goog-Signature=xyz789

// Custom storage endpoint
https://storage.example.com/uploads/generated-image.jpg
```

The content data will be sent as the request body to the specified URL when generation is complete.

### [safety](https://runware.ai/docs/models/ideogram-1-0#request-safety)

- **Path**: `safety.checkContent`
- **Type**: `object (2 properties)`

Content safety checking configuration for image generation.

#### [checkContent](https://runware.ai/docs/models/ideogram-1-0#request-safety-checkcontent)

- **Path**: `safety.checkContent`
- **Type**: `boolean`
- **Default**: `false`

Enable or disable content safety checking. When enabled, defaults to `fast` mode.

#### [mode](https://runware.ai/docs/models/ideogram-1-0#request-safety-mode)

- **Path**: `safety.mode`
- **Type**: `string`
- **Default**: `none`

Safety checking mode for image generation.

**Allowed values**:

- `none` Disables checking.
- `fast` Performs a single check.

### [ttl](https://runware.ai/docs/models/ideogram-1-0#request-ttl)

- **Type**: `integer`
- **Min**: `60`

Time-to-live (TTL) in seconds for generated content. Only applies when `outputType` is `URL`.

### [includeCost](https://runware.ai/docs/models/ideogram-1-0#request-includecost)

- **Type**: `boolean`
- **Default**: `false`

Include task cost in the response.

### [numberResults](https://runware.ai/docs/models/ideogram-1-0#request-numberresults)

- **Type**: `integer`
- **Min**: `1`
- **Max**: `20`
- **Default**: `1`

Number of results to generate. Each result uses a different seed, producing variations of the same parameters.

**Generation Parameters**

Core parameters for controlling the generated content.

### [model](https://runware.ai/docs/models/ideogram-1-0#request-model)

- **Type**: `string`
- **Required**: true
- **Value**: `ideogram:1@1`

Identifier of the model to use for generation.

**Learn more** (3 resources):

- [Text To Image: Model Selection The Foundation Of Generation](https://runware.ai/docs/guides/text-to-image#model-selection-the-foundation-of-generation) (guide)
- [Image Inpainting: Model Specialized Inpainting Models](https://runware.ai/docs/guides/image-inpainting#model-specialized-inpainting-models) (guide)
- [Image Outpainting: Other Critical Parameters](https://runware.ai/docs/guides/image-outpainting#other-critical-parameters) (guide)

### [positivePrompt](https://runware.ai/docs/models/ideogram-1-0#request-positiveprompt)

- **Type**: `string`
- **Required**: true
- **Min**: `1`
- **Max**: `2000`

Text prompt describing elements to include in the generated output.

**Learn more** (2 resources):

- [Text To Image: Prompts Guiding The Generation](https://runware.ai/docs/guides/text-to-image#prompts-guiding-the-generation) (guide)
- [Image Outpainting: Other Critical Parameters](https://runware.ai/docs/guides/image-outpainting#other-critical-parameters) (guide)

### [negativePrompt](https://runware.ai/docs/models/ideogram-1-0#request-negativeprompt)

- **Type**: `string`
- **Min**: `1`
- **Max**: `2000`

Prompt to guide what to exclude from generation. Ignored when guidance is disabled (CFGScale ≤ 1).

**Learn more** (1 resource):

- [Text To Image: Prompts Guiding The Generation](https://runware.ai/docs/guides/text-to-image#prompts-guiding-the-generation) (guide)

### [width](https://runware.ai/docs/models/ideogram-1-0#request-width)

- **Type**: `integer`
- **Required**: true
- **Paired with**: height

Width of the generated media in pixels.

**Learn more** (2 resources):

- [Image To Image: Dimensions Changing Aspect Ratio](https://runware.ai/docs/guides/image-to-image#dimensions-changing-aspect-ratio) (guide)
- [Image Outpainting: Dimensions Critical For Outpainting](https://runware.ai/docs/guides/image-outpainting#dimensions-critical-for-outpainting) (guide)

### [height](https://runware.ai/docs/models/ideogram-1-0#request-height)

- **Type**: `integer`
- **Required**: true
- **Paired with**: width

Height of the generated media in pixels.

**Learn more** (2 resources):

- [Image To Image: Dimensions Changing Aspect Ratio](https://runware.ai/docs/guides/image-to-image#dimensions-changing-aspect-ratio) (guide)
- [Image Outpainting: Dimensions Critical For Outpainting](https://runware.ai/docs/guides/image-outpainting#dimensions-critical-for-outpainting) (guide)

**Provider Settings**

Parameters specific to this model provider. These must be nested inside the \`providerSettings.ideogram\` object.

### [magicPrompt](https://runware.ai/docs/models/ideogram-1-0#request-providersettings-ideogram-magicprompt)

- **Path**: `providerSettings.ideogram.magicPrompt`
- **Type**: `string`
- **Default**: `AUTO`

Automatic prompt enhancement.

**Allowed values**:

- `AUTO` Content-based enhancement.
- `ON` Always enhance.
- `OFF` No enhancement.

### [renderingSpeed](https://runware.ai/docs/models/ideogram-1-0#request-providersettings-ideogram-renderingspeed)

- **Path**: `providerSettings.ideogram.renderingSpeed`
- **Type**: `string`
- **Default**: `DEFAULT`

Generation speed/quality tradeoff.

**Allowed values**:

- `TURBO` Fastest generation.
- `DEFAULT` Balanced speed and quality.
- `QUALITY` Best quality.

### [styleReferenceImages](https://runware.ai/docs/models/ideogram-1-0#request-providersettings-ideogram-stylereferenceimages)

- **Path**: `providerSettings.ideogram.styleReferenceImages`
- **Type**: `array of strings`

Reference images for visual style transfer. The model extracts and applies the artistic style from these images.

### [styleType](https://runware.ai/docs/models/ideogram-1-0#request-providersettings-ideogram-styletype)

- **Path**: `providerSettings.ideogram.styleType`
- **Type**: `string`
- **Default**: `AUTO`

Visual style and rendering approach.

**Allowed values**:

- `AUTO` Automatically selects the most appropriate style.
- `GENERAL` Versatile style suitable for most content types.
- `REALISTIC` Photorealistic rendering with natural lighting and textures.
- `DESIGN` Optimized for graphic design, logos, and typography.
- `RENDER_3D` Three-dimensional rendering with depth and modeling effects.
- `ANIME` Anime/manga visual style.
- `FICTION` Stylized rendering for fictional and fantasy content.

## Response Parameters

### [taskType](https://runware.ai/docs/models/ideogram-1-0#response-tasktype)

- **Type**: `string`
- **Required**: true
- **Value**: `imageInference`

Type of the task.

### [taskUUID](https://runware.ai/docs/models/ideogram-1-0#response-taskuuid)

- **Type**: `string`
- **Required**: true
- **Format**: `UUID v4`

UUID of the task.

### [imageUUID](https://runware.ai/docs/models/ideogram-1-0#response-imageuuid)

- **Type**: `string`
- **Required**: true
- **Format**: `UUID v4`

UUID of the output image.

### [imageURL](https://runware.ai/docs/models/ideogram-1-0#response-imageurl)

- **Type**: `string`
- **Format**: `URI`

URL of the output image.

### [imageBase64Data](https://runware.ai/docs/models/ideogram-1-0#response-imagebase64data)

- **Type**: `string`

Base64-encoded image data.

### [imageDataURI](https://runware.ai/docs/models/ideogram-1-0#response-imagedatauri)

- **Type**: `string`
- **Format**: `URI`

Data URI of the output image.

### [seed](https://runware.ai/docs/models/ideogram-1-0#response-seed)

- **Type**: `integer`

The seed used for generation. If none was provided, shows the randomly generated seed.

### [NSFWContent](https://runware.ai/docs/models/ideogram-1-0#response-nsfwcontent)

- **Type**: `boolean`

Flag indicating if NSFW content was detected.

### [cost](https://runware.ai/docs/models/ideogram-1-0#response-cost)

- **Type**: `float`

Task cost in USD. Present when `includeCost` is set to `true` in the request.

## Examples

### Art Deco Bakery Signboard (Text to Image)

![Art Deco Bakery Signboard](https://assets.runware.ai/examples/ideogram-1-0/b65d6f81-bd4d-44ab-a424-16b4502b0909.jpg)

**Request**:

```json
{
  "taskType": "imageInference",
  "taskUUID": "a49923af-8660-4273-a0b7-c11267d6b630",
  "model": "ideogram:1@1",
  "positivePrompt": "Elegant front-facing bakery sign design for a fictional patisserie called \"Crumb & Clover\" with the main text clearly legible in large ornate Art Deco lettering, secondary text reading \"Fine Pastries\" and small footer text reading \"Since 1926\". Symmetrical composition, gilded flourishes, stylized wheat motifs, scalloped borders, cream, deep emerald, and warm gold palette, clean vector-like illustration, sharp edges, high contrast, refined signage layout, centered emblem, decorative but readable typography, polished graphic design presentation on a flat textured background.",
  "negativePrompt": "blurry text, misspelled words, distorted letters, handwritten text, cluttered layout, photographic scene, people, low contrast, messy ornament, warped symmetry, illegible signage",
  "width": 1024,
  "height": 1024,
  "providerSettings": {
    "ideogram": {
      "magicPrompt": "ON"
    }
  }
}
```

**Response**:

```json
{
  "taskType": "imageInference",
  "taskUUID": "a49923af-8660-4273-a0b7-c11267d6b630",
  "imageUUID": "e533e207-71a6-4a32-ad66-3561200559c7",
  "imageURL": "https://im.runware.ai/image/os/a09d21/ws/2/ii/e533e207-71a6-4a32-ad66-3561200559c7.jpg",
  "seed": 1024515305,
  "cost": 0.06
}
```

---

### Subway Jazz Gig Flyer (Text to Image)

![Subway Jazz Gig Flyer](https://assets.runware.ai/examples/ideogram-1-0/870e307e-2db7-4d66-b3df-79c9e37b2be8.jpg)

**Request**:

```json
{
  "taskType": "imageInference",
  "taskUUID": "a01496d0-9139-4b7f-9dab-0b20504746e7",
  "model": "ideogram:1@1",
  "positivePrompt": "A striking graphic flyer for an underground jazz performance in a tiled subway station, centered composition, bold custom typography reading 'MIDNIGHT SWITCHBOARD' as the main headline, smaller readable text blocks for 'Saturday 11:30 PM', 'Platform 7', and 'Brass, keys, and late trains'. Dynamic layout with angled text accents, illustrated saxophone, piano keys, transit map symbols, ticket-stub shapes, ink blue, brass yellow, cream, and charcoal palette, clean vector-like shapes, strong hierarchy, crisp lettering, stylish negative space, polished print-ready design, highly legible text, sharp edges, modern graphic design aesthetic",
  "negativePrompt": "blurry text, distorted letters, unreadable typography, messy layout, watermark, photo realism, extra limbs, low contrast, cluttered background",
  "width": 1024,
  "height": 768,
  "providerSettings": {
    "ideogram": {
      "magicPrompt": "ON"
    }
  }
}
```

**Response**:

```json
{
  "taskType": "imageInference",
  "taskUUID": "a01496d0-9139-4b7f-9dab-0b20504746e7",
  "imageUUID": "94991440-aef3-4d24-b54f-439f1c17d062",
  "imageURL": "https://im.runware.ai/image/os/a14d18/ws/2/ii/94991440-aef3-4d24-b54f-439f1c17d062.jpg",
  "seed": 406007072,
  "cost": 0.06
}
```

---

### Vintage Circus Lettering Tableau (Text to Image)

![Vintage Circus Lettering Tableau](https://assets.runware.ai/examples/ideogram-1-0/3ec33b4f-ab98-4b1f-b01f-2f26e4395b0b.jpg)

**Request**:

```json
{
  "taskType": "imageInference",
  "taskUUID": "838955e1-954c-4fe3-a6aa-5632967c1ded",
  "model": "ideogram:1@1",
  "positivePrompt": "A richly composed square graphic with elegant hand-crafted typography as the main focus: the headline text \"STARLING GRAND SPECTACLE\" in large ornate serif lettering with decorative flourishes, the subheading \"ONE NIGHT ONLY\" in bold ribbon text, and smaller text \"Acrobats • Illusions • Brass Ensemble\" arranged in clean hierarchy. Surround the wording with whimsical illustrated elements: striped tents, prancing horses, flying trapeze silhouettes, curling banners, confetti shapes, and framed borders. Strong symmetry, crisp letterforms, high legibility, cream, crimson, indigo, and faded gold palette, inked illustration feel, charming old-showbill layout, highly polished graphic design, precise spacing, clear composition.",
  "negativePrompt": "blurry text, illegible letters, distorted typography, extra words, watermark, photorealism, cluttered layout, low contrast, messy composition",
  "width": 1024,
  "height": 1024,
  "providerSettings": {
    "ideogram": {
      "magicPrompt": "ON"
    }
  }
}
```

**Response**:

```json
{
  "taskType": "imageInference",
  "taskUUID": "838955e1-954c-4fe3-a6aa-5632967c1ded",
  "imageUUID": "914162be-5917-473d-8488-d93e4399cd9d",
  "imageURL": "https://im.runware.ai/image/os/a11d13/ws/2/ii/914162be-5917-473d-8488-d93e4399cd9d.jpg",
  "seed": 761406239,
  "cost": 0.06
}
```

---

### Botanical Conservatory Wayfinding Mural (Text to Image)

![Botanical Conservatory Wayfinding Mural](https://assets.runware.ai/examples/ideogram-1-0/ee485f0d-6d87-4df1-a47d-07d28c3d1277.jpg)

**Request**:

```json
{
  "taskType": "imageInference",
  "taskUUID": "fea7ee56-eefa-4763-aafa-7a1b545dbdd8",
  "model": "ideogram:1@1",
  "positivePrompt": "Wide environmental graphic for an indoor botanical conservatory entrance wall, clean vector-like illustration with bold, legible typography seamlessly integrated into the composition. Main heading text: \"VERDANT HOUSE\" in large elegant sans-serif letters. Secondary wayfinding text arranged in a clear grid: \"TROPICAL WING\", \"FERN COURT\", \"ORCHID GLASSHALL\", \"DESERT DOME\", \"EXIT\", \"INFO\". Include arrows, section dividers, simplified plant silhouettes, tiled floor pattern, hanging directional plaques, layered shapes, fresh green, clay, cream, and charcoal palette, modern signage system, balanced negative space, highly readable text, sharp edges, structured layout, polished graphic-design aesthetic.",
  "negativePrompt": "blurry text, misspelled words, handwritten lettering, chaotic layout, photographic realism, people, vehicles, dark gloomy lighting, clutter, grunge texture",
  "width": 1232,
  "height": 768,
  "providerSettings": {
    "ideogram": {
      "magicPrompt": "ON"
    }
  }
}
```

**Response**:

```json
{
  "taskType": "imageInference",
  "taskUUID": "fea7ee56-eefa-4763-aafa-7a1b545dbdd8",
  "imageUUID": "cf86147d-3f17-4b56-8c55-81572eecfbca",
  "imageURL": "https://im.runware.ai/image/os/a10d08/ws/2/ii/cf86147d-3f17-4b56-8c55-81572eecfbca.jpg",
  "seed": 1818187090,
  "cost": 0.06
}
```